Notes on AI, support,
and running a business.

Practical thinking on AI chatbots, customer support, and where automation actually helps.

AI chatbot or another support hire? How to think about it

It's rarely all-or-nothing. Here's a framework for deciding what to automate and what still needs a person.

If any of these sound familiar, a trained chatbot might save your team more hours than you'd expect.

Not all chatbots are the same. Here's the difference between a generic AI assistant and one that actually knows your business.

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